Fueling Success: Luke Carnathan’s Mission with WAYS Energy

After 20 years in the Air Force, Luke Carnathan knew his next mission wasn’t just about business—it was about giving back. In this episode of From Service to Startup, we sit down with Luke, a retired disabled Air Force veteran and co-founder of WAYS Energy, a veteran-owned energy drink company with a purpose.

Luke shares how his transition from military service to entrepreneurship was shaped by his desire to support fellow veterans and first responders. He discusses the challenges of launching WAYS Energy, the lessons he learned from the Small Business Administration's Boots to Business program, and the incredible impact of giving back—donating at least 10% of profits to organizations like the Gary Sinise Foundation and 5th Squad.

We also dive into WAYS Energy’s unique branding strategy, its commitment to service-oriented communities, and an exciting new initiative designed to connect veterans and first responders with essential resources. If you’re a veteran considering starting your own business, Luke’s advice and experience will inspire you to take the leap.